Build outbound
your market can answer.
We map your market, build the data and sending infrastructure, test the message, and run the system until qualified conversations reach your team.
Clay · Infrastructure · Cold email · Outbound systems
Targets and operating ranges we plan builds against, not guaranteed results. Your numbers depend on the offer, the market and the list.
- Sunrise Leads
- Content Wave
- Modern Amenities
- Map Consulting
- Novia
- Winshift
- Appexx Global
What are you
trying to fix?
Four routes into the same system. Pick the one that sounds like your week — each goes straight to what that service builds, what it costs you in time, and who it is not for.
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Our Clay workspace is messy or underused
Clay Implementation Services
Tables, enrichment waterfalls, scoring, CRM sync and a written runbook, built inside your workspace on your credits.
For teams who already pay for Clay and cannot get it into production.
Guide: AI enrichment columns that hold up -
Our domains or inboxes are unhealthy
Cold Email Infrastructure Services
Dedicated domains, SPF, DKIM and DMARC, staged warm-up, daily monitoring and a named response when something breaks.
For teams whose sending reputation is already damaged, or about to be.
Guide: why your domains keep getting burnt -
We need campaigns managed end to end
Cold Email Agency
Data, infrastructure, researched copy, reply handling, qualification, meeting scheduling and reporting — run for you.
For teams with a closer and no one to run the sending motion.
Or start with the infrastructure only -
We need the complete outbound system
B2B Outbound Agency
Market mapping, infrastructure, message testing, campaign operation and a pipeline loop that feeds the next cycle.
For teams treating outbound as a system to own, not a quarterly spend.
Guide: campaigns end, systems compound
None of these quite it? The full catalog has eight services, including CRM cleanup and revenue operations. See all services
We don’t just use Clay. We build production systems in it.
- 232
- tables built
- 1.5M
- cells created
- 1.1M
- contacts found
- 2.3M
- AI data points
From total market to qualified conversations
Coverage is not a list you buy. Every stage below is a rule written down, applied to your market, and rebuilt before the next cycle — which is why the number at the bottom is a market you can actually reach rather than a total you cannot.
How we map a market: TAM without buying bad data- Raw universe 2,410,000
- Firmographic box industry · headcount · geo 612,400
- Technographic match stack signals 188,900
- Hiring signal, 90d intent 41,700
- Deliverable contacts verified · reachable 38,220
Worked example · every stage is a rule you can audit
Four teams,
four different first steps.
The right starting point depends on what you already have. A team with a working sales process and no data needs the opposite of a team with a full CRM and nobody sending.
| You are | The usual problem | You need to already have | Where to start |
|---|---|---|---|
| B2B SaaS and AI teams | A defined ICP and a sequencer, but flat replies and a list that ages faster than anyone can rebuild it. | Product-market fit, a named closer, and a market above roughly 5,000 reachable contacts. | B2B Outbound Agency |
| Agencies and consultancies | Referrals carry the pipeline, outbound is improvised between client work, and domains take the damage. | One repeatable offer you can name, and the capacity to take the meetings it books. | Cold Email Agency |
| Professional services firms | A small, high-value market where a generic send would burn the list and the reputation with it. | Deal values that justify research per account, and partners willing to be named as senders. | Cold Email Infrastructure Services |
| Revenue and operations teams | Clay, the CRM and the sequencer all hold a different version of the truth, and nobody owns the join. | Admin access to the systems, and one person who can approve how records are defined. | Clay Implementation Services |
Earlier than this — no repeatable offer yet, or a market under about 1,000 contacts — a built system will not pay for itself. Read the playbooks first and come back when the market or the deal size grows. Read the playbooks
Campaigns,
engineered to land.
Four stages, run in order. Each one feeds the next — which is why the system gets better every cycle instead of resetting.
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01 Input
TAM Mapping
Every prospect in your market — firmographic filters, technographic signals, intent data.
5K+ contacts ICP-filteredClay implementation services -
02 Foundation
Email Infrastructure
Multi-domain architecture, full SPF/DKIM/DMARC, continuous monitoring.
SPF · DKIM · DMARC Monitored dailyCold email infrastructure services -
03 Signal
Copy & Testing
Custom-researched sequences. We test hooks, value props and CTAs until the data names a winner.
Tested on live cohorts Data-driven onlyManaged cold email agency -
04 Output
Scale the Winner
The winning message reaches the market you signed off, every 30–60 days.
1–15% target replies 100% of mapped marketB2B outbound agency
The cycle repeats every 30–60 days. The winner from stage 03 becomes the baseline for the next round, and the market map is rebuilt before it goes out again.
What you get
Four services, four different deliverable sets. Every line below belongs to one of them — not to a package everyone is quoted.
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Clay Implementation
A workspace your team can run without us.
- Workspace structure and table architecture
- Enrichment waterfalls with fallbacks
- ICP scoring your team can explain
- CRM sync and field mapping
- Written runbook and live handoff
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Cold Email Infrastructure
Sending accounts that survive contact with a market.
- Dedicated domains and mailboxes
- SPF, DKIM and DMARC, set and verified
- Staged warm-up before a single send
- Daily placement and reputation monitoring
- Incident response with a named owner
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Cold Email Agency
The sending motion, run for you, through to a booked meeting.
- Verified lists built to your ICP
- Infrastructure set up and managed
- Researched copy, tested against the market
- Replies handled and qualified
- Meetings scheduled and reported weekly
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B2B Outbound Agency
Every layer above, joined into one loop that compounds.
- Market mapped and rebuilt each cycle
- Infrastructure sized to the plan
- Message testing until the data names a winner
- Campaign operation across the mapped market
- Pipeline reporting back into the next cycle
Results
What these three numbers mean, and what they do not.
A planning target, not a guarantee. Setup runs about 30 days before launch.
Every reply, including no-thank-yous. Positive replies are a fraction of it, and qualified meetings a fraction of those.
Of the market we mapped and you signed off — after suppressions, unverifiable contacts and a contact-frequency cap per person.
Imran is a super good communicator — getting clarity on things, understanding the intention behind what I asked for, and helping me reach that intention with other solutions. It’s just hard to find someone that has both the skills, the communication, the consistency, and the thoughtfulness.
Imran created an amazing Clay table for us! Thoroughly understood how to use the tool to accomplish our specific business goals, and how to get the AI columns to perform exactly like we wanted. This will save our team hundreds of hours per month.
Imran was very informative and helpful in guiding us through the steps and process of building an efficient and cost-effective GTM campaign using Clay, as well as additional APIs. Highly recommend to anyone building automated outbound.
Same prospect.
Two emails.
Same prospect, same offer, same sending infrastructure. The difference between an email that gets deleted and one that gets a reply is not the tool, the sending volume, or the follow-up count. It is whether anyone did the research.
Illustrative — the emails are examples of the method, not a client engagement.
Hi {{first_name}},
I hope this email finds you well! I wanted to reach out because I
think we could be a great fit for {{company}}.
We help B2B companies like yours generate more leads through
proven outbound strategies. Would you be open to a quick 15-minute
call this week to discuss?
Best,
Alex
- Merge tags with no research behind them
- "Hope this finds you well" — instant delete
- No evidence anyone looked at the company
- Asks for time before giving anything
Elena — You posted four AE roles in Madrid and Milan last month, which usually means the EU rollout is ahead of the pipeline to feed it. Before writing anything we'd map every EU fintech showing that hiring pattern, verify who is actually reachable, and test the message against that list until the data names a winner. Want the one-page teardown of how we'd run it for you? Imran
- Opens on an observed hiring signal
- Names the actual business problem
- Concrete about the method, not a vague promise
- Offer of value — not a calendar request
What happens
after you send the form.
No sequence of chase emails and no discovery call that is really a pitch. Six steps, and you can stop at any of them.
The fit call is 30 minutes. We look at market size, offer and deal value, and you leave with a yes, a no or a not-yet, and the reason.
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We read your offer, market and stack
What you sell, who to, what tools you already run, and what the goal is this quarter.
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We recommend a service path
Including "not yet" and "not us" — the honest answer is cheaper for both of us than a bad engagement.
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We define scope, ownership, timeline and cost
Written down before anything starts: what gets built, who owns it afterwards, how long it takes and what it costs.
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We build or repair the system
In your workspace and on your accounts wherever the service allows it, so the asset stays yours.
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You approve the first launch
The first campaign plan, sample or table goes to you before it goes to your market.
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We operate, train or hand off
Managed campaigns we run. An implementation ends with a runbook and a walkthrough, and your team takes it from there.
Three questions.
One straight answer.
What you are trying to fix decides which service this is. Market size and deal value decide whether building it pays. Nothing you type here leaves your browser.
- B2B in SaaS, AI, consulting or professional services
- Product-market fit achieved
- A sales team that can close what we deliver
Pick what you are fixing, add both numbers, and we will name the service and say whether it is worth building at your size.
Your market is large enough to build a system against and the deal value supports it. Read what that service actually delivers, then book a fit call about it.
You are below our usual thresholds (5,000+ contacts, $6,000+ deal value) but not by much. Thirty minutes is enough to say plainly whether a system pays for itself at your size.
Under 1,000 contacts or $500 deal value, the economics of a built system do not close. Here is the thinking behind that, so you can judge it yourself — come back when the market or the deal size grows.
“I’ve watched campaigns go out with my company’s name on them — messages I never would have written. That’s why I built COLDICP differently.”
Every system starts with one question: what does your market actually need to hear? Not what template is trending. What will make a real human stop, read, and reply.
Questions we get.
Answers that matter.
Which service do I actually need?
Start from what is broken. A Clay workspace nobody can run is an implementation. Domains in trouble are an infrastructure job. No one to run the sending motion is the cold email agency. All of it at once, owned as a system, is the B2B outbound agency. If two of those sound like you, book a fit call and we will say which one comes first.
Who is this for, and who is it not for?
B2B companies — mainly SaaS and AI, agencies and consultancies, professional services, and revenue teams. A reachable market of roughly 5,000 contacts, deal values around $6,000 and up, and someone who can close what outbound books. Below about 1,000 contacts or $500 deal value the economics do not close, and we will tell you that rather than take the retainer.
How long does it take?
A Clay implementation runs two to four weeks depending on scope. Infrastructure is set up in days but needs about 30 days of warm-up before it should carry real volume. Managed campaigns follow the same 30-day setup, and our target is a first positive reply in the week after launch. That is a target, not a guarantee.
Who owns the accounts and the data?
You do. Implementations are built in your Clay workspace on your credits. Infrastructure is registered to you, and the domains, mailboxes and records stay yours if we stop working together. On managed campaigns the data and the sending accounts are yours as well — we operate them, we do not hold them hostage.
How much does it cost?
It depends on the service and the size of the market. Implementations are a fixed scope quoted once. Infrastructure is a setup fee plus a monthly management fee. Managed campaigns are a monthly retainer sized to sending volume and reply handling, with a minimum term because a system needs time to pay back. You get scope, ownership, timeline and cost in writing before anything starts.
Do I need to provide leads or data?
No. Market mapping, data sourcing, enrichment and qualification are part of the work. You describe the ideal customer and approve the definition; we build the list against it and rebuild it every cycle.
What about email deliverability?
Dedicated domains, full authentication (SPF, DKIM and DMARC), staged warm-up and daily placement monitoring. No sender can guarantee inbox placement — that is the receiving provider’s call — so what we commit to is the setup, the monitoring, and a named owner who responds when a domain starts to slip.
What CRMs do you integrate with?
Salesforce, HubSpot, Attio and more. Qualified leads flow into your pipeline with the fields mapped and documented — no manual data entry, and no mystery about which column came from where.
Your market is already hearing
from your competitors.
Every day without an engineered campaign is a day your market hears from someone else. Pick the route that fits, or take thirty minutes and we will tell you which one it is.