GTM Engineering

GTM engineering for B2B teams: Clay workflows, enrichment waterfalls, signal-based triggers, and the automation that turns a list into pipeline.

GTM Engineering 6 min read

ABM is precision targeting at high cost per account. Cold outbound is volume-based with lower cost per touch. Both can work — but choosing…

GTM Engineering 7 min read

MQL, SQL, and PQL are three different answers to the same question: when is a lead worth a sales conversation? Getting the definition wrong…