Category

GTM Engineering

GTM engineering for B2B teams: Clay workflows, enrichment waterfalls, signal-based triggers, and the automation that turns a list into pipeline.

Isometric illustration of an AI agent unit reviewing account cards and data, passing one card through an approval checkpoint into a pipeline funnel, headline: Agentic GTM starts with better systems
GTM Engineering Latest · September 16, 2026 · 8 min read

Agentic GTM Explained: How AI Agents Transform B2B Outbound

Agentic GTM uses AI agents to research accounts, spot buying signals and prepare outreach. It works only on clean data, with narrow permissions and human approval.

The B2B GTM Playbook Is Broken: How to Rebuild It — COLDICP
GTM Engineering 7 min read

The B2B GTM Playbook Is Broken: How to Rebuild It

The traditional GTM playbook stopped working because the buying environment it assumed no longer exists. Here is what broke, and the signal-led model replacing…