Tag

B2B Data

Field notes from building outbound systems for B2B teams — infrastructure, research, and the numbers behind both.

TAM Mapping: Turning a Market Into a Contactable List — COLDICP
TAM & ICP Strategy Latest · August 5, 2026 · 7 min read

TAM Mapping: Turning a Market Into a Contactable List

TAM mapping is the operational work of turning a market into a list you can contact this quarter. The five steps, and what the account count tells you before you write anything.