
TAM Mapping: Turning a Market Into a Contactable List
TAM mapping is the operational work of turning a market into a list you can contact this quarter. The five steps, and what the account count tells you before you write anything.
Field notes from building outbound systems for B2B teams — infrastructure, research, and the numbers behind both.

TAM mapping is the operational work of turning a market into a list you can contact this quarter. The five steps, and what the account count tells you before you write anything.