How to Build a B2B Prospect List from Scratch
A good prospect list is not a scraped spreadsheet. It is the targeting layer for your outbound system. This guide shows how to define your ICP, source accounts, add contacts, verify data, and turn…
TAM Strategy
Field notes from building outbound systems for B2B teams — infrastructure, research, and the numbers behind both.
- All
- GTM Engineering
- B2B Sales Tools & Stack
- Email Deliverability
- Cold Email Copywriting
- Outbound Systems
- TAM & ICP Strategy
- Case Studies & Results
What Is List Decay — and How Fast Does Your B2B Data Go Bad?
B2B list decay quietly destroys outbound performance long before bounce rates make it obvious. This post explains what it is, how fast data goes…