What Is Intent Data? How to Use Buying Signals in Cold Outbound
Intent data tells you which accounts are actively researching solutions like yours — before they fill out a demo form. Here is how B2B…
GTM playbooks, not hot takes.
Field notes from building outbound systems for B2B teams — infrastructure, research, and the numbers behind both.
- All
- GTM Engineering
- B2B Sales Tools & Stack
- Outbound Systems
- Cold Email Copywriting
- Email Deliverability
- TAM & ICP Strategy
- Case Studies & Results
SAM vs TAM vs SOM: The B2B Market Sizing Framework That Actually Matters
TAM gets all the attention in pitch decks. But for outbound teams, SOM — Serviceable Obtainable Market — is the only number that sets…
ICP Scoring: How to Rank and Prioritize Your Best-Fit B2B Prospects
Not all prospects in your TAM are created equal. ICP scoring gives every account a fit score so your outbound team always contacts the…
Clay’s New Pricing Model: What Changed, What It Means, and What GTM Leaders Should Do Now
Clay just repriced its entire platform. Data credits dropped 50-90%. A new Actions metric replaced the old credit model. Growth dropped from $800 to…
How to Set Up MX, SPF, DKIM, DMARC & Forwarding for Cold Email
If your cold emails are landing in spam, the problem almost certainly isn’t your copy — it’s your infrastructure. Email authentication records (MX, SPF,…
Inbound vs Outbound: Which Is Better For B2B?
In the world of marketing, the balance between inbound vs outbound strategies can dramatically influence a company’s growth. Surprisingly, data shows that 60% more…
Hard Bounce vs Soft Bounce Email: What You Need to Know
Over 22% of all email campaigns see their messages never reaching the intended recipients. Understanding the difference between a hard bounce vs soft bounce…
Revenue vs Sales vs Profit: Key Differences Explained
Many businesses measure their success by their sales figures, yet the true financial health of a company is determined by much more. For instance,…
Beginner’s Guide to Clay Expert – Part 1 : Essential Tips for Beginner Users
Welcome to your comprehensive guide on using Clay.com, a powerful platform designed to enhance your data enrichment and streamline your outreach processes. This guide…
Defining Your ICP: The First Step to Effective Cold Outreach
Most outbound failures have nothing to do with email infrastructure or copy quality. They start earlier — with a vague, untested, or wishful Ideal…