What Is a Sending Domain? How to Set Up Dedicated Cold Email Domains
Sending cold email from your primary business domain is one of the fastest ways to destroy your email reputation. Here is how to set…
Email Deliverability
Everything on cold email deliverability: SPF, DKIM and DMARC setup, domain warmup schedules, inbox placement testing, and how to stop burning domains.
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What Is Secondary Inbox Placement?
Secondary inbox placement happens when your cold email reaches the inbox but lands outside the primary view, like Promotions or Other. This post explains…
What Is a Sending Reputation Score?
Your sending reputation determines whether outbound emails reach the inbox or disappear into spam. This guide explains what an email sending reputation score is,…
How to Set Up MX, SPF, DKIM, DMARC & Forwarding for Cold Email
If your cold emails are landing in spam, the problem almost certainly isn’t your copy — it’s your infrastructure. Email authentication records (MX, SPF,…
Hard Bounce vs Soft Bounce Email: What You Need to Know
Over 22% of all email campaigns see their messages never reaching the intended recipients. Understanding the difference between a hard bounce vs soft bounce…