What Is a Sending Domain? How to Set Up Dedicated Cold Email Domains
Sending cold email from your primary business domain is one of the fastest ways to destroy your email reputation. Here is how to set…
Email Deliverability
Everything on cold email deliverability: SPF, DKIM and DMARC setup, domain warmup schedules, inbox placement testing, and how to stop burning domains.
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What Is Secondary Inbox Placement?
Secondary inbox placement happens when your cold email reaches the inbox but lands outside the primary view, like Promotions or Other. This post explains…
What Is a Sending Reputation Score?
Your sending reputation determines whether outbound emails reach the inbox or disappear into spam. This guide explains what an email sending reputation score is,…
SPF, DKIM and DMARC Setup for Cold Email Domains
SPF, DKIM and DMARC setup authorizes senders, signs messages and checks domain alignment. Configure and test all three before sending cold email.
Hard Bounce vs Soft Bounce Email: What You Need to Know
A hard bounce is permanent and needs immediate suppression. A soft bounce is temporary and needs monitoring. Here is how to tell them apart…