What Is Secondary Inbox Placement?
Secondary inbox placement happens when your cold email reaches the inbox but lands outside the primary view, like Promotions or Other. This post explains…
Cold Email
Field notes from building outbound systems for B2B teams — infrastructure, research, and the numbers behind both.
- All
- GTM Engineering
- B2B Sales Tools & Stack
- Cold Email Copywriting
- Outbound Systems
- Email Deliverability
- TAM & ICP Strategy
- Case Studies & Results
What Is a Sending Reputation Score?
Your sending reputation determines whether outbound emails reach the inbox or disappear into spam. This guide explains what an email sending reputation score is,…
What Is Intent Data? How to Use Buying Signals in Cold Outbound
Intent data tells you which accounts are actively researching solutions like yours — before they fill out a demo form. Here is how B2B…
SPF, DKIM and DMARC Setup for Cold Email Domains
SPF, DKIM and DMARC setup authorizes senders, signs messages and checks domain alignment. Configure and test all three before sending cold email.