
Email Deliverability Checklist: 6 Layers to Inbox Placement
Inbox placement comes down to six layers, and the weakest one sets your ceiling. This checklist covers authentication, warmup, domain architecture, list hygiene, content and monitoring.
Field notes from building outbound systems for B2B teams — infrastructure, research, and the numbers behind both.

Inbox placement comes down to six layers, and the weakest one sets your ceiling. This checklist covers authentication, warmup, domain architecture, list hygiene, content and monitoring.

SPF, DKIM and DMARC setup authorizes senders, signs messages and checks domain alignment. Configure and test all three before sending cold email.