What Is Intent Data? How to Use Buying Signals in Cold Outbound
Intent data tells you which accounts are actively researching solutions like yours — before they fill out a demo form. Here is how B2B…
GTM Engineering
Field notes from building outbound systems for B2B teams — infrastructure, research, and the numbers behind both.
- All
- GTM Engineering
- B2B Sales Tools & Stack
- Email Deliverability
- Cold Email Copywriting
- Outbound Systems
- TAM & ICP Strategy
- Case Studies & Results
SAM vs TAM vs SOM: The B2B Market Sizing Framework That Actually Matters
TAM gets all the attention in pitch decks. But for outbound teams, SOM — Serviceable Obtainable Market — is the only number that sets…
ICP Scoring: How to Rank and Prioritize Your Best-Fit B2B Prospects
Not all prospects in your TAM are created equal. ICP scoring gives every account a fit score so your outbound team always contacts the…
Clay’s New Pricing Model: What Changed, What It Means, and What GTM Leaders Should Do Now
Clay just repriced its entire platform. Data credits dropped 50-90%. A new Actions metric replaced the old credit model. Growth dropped from $800 to…