AI Sales Agents: Six Jobs and Three Levels of Control
AI sales agents are safest when each sales job receives one control level: suggest, prepare for approval, or execute within enforced limits.
GTM Engineering
Field notes from building outbound systems for B2B teams — infrastructure, research, and the numbers behind both.
- All
- GTM Engineering
- B2B Sales Tools & Stack
- Cold Email Copywriting
- Outbound Systems
- Email Deliverability
- TAM & ICP Strategy
- Case Studies & Results
Agentic GTM Explained: How AI Agents Transform B2B Outbound
Agentic GTM uses AI agents to research accounts, spot buying signals and prepare outreach. It works only on clean data, with narrow permissions and…
Grok Bot vs Claude Code for GTM: Compare One Workflow
Grok Bot suits operators who delegate work inside apps; Claude Code suits teams who maintain scripts. Test both on one GTM report before choosing.
Grok Bot for Cold Email: Set Up a Monitored Workflow
Start Grok Bot on one read-only campaign report, check its math against the source rows, and keep pauses, mailbox swaps and volume changes behind…
GTM Engineering for B2B Outbound: Systems That Scale
GTM engineering treats pipeline generation as infrastructure to be built and instrumented, not activity to be performed harder. Here are the five layers and…
Cold Email A/B Testing: Tests That Actually Prove Something
Most cold email A/B testing draws confident conclusions from data that cannot support them. What is actually testable, in what order, and at what…
B2B Sales Tech Stack Guide: What You Actually Need
A B2B sales tech stack is a set of jobs, not a shopping list. The five that matter, what belongs in each, and what…
How to Build a B2B Outbound System That Scales
A B2B outbound system differs from a campaign in one way: adding volume produces proportionally more pipeline. Here is the build order and the…
The B2B GTM Playbook Is Broken: How to Rebuild It
The traditional GTM playbook stopped working because the buying environment it assumed no longer exists. Here is what broke, and the signal-led model replacing…
AI SDRs vs Human SDRs: An Honest Reality Check
AI has taken over a specific and substantial part of the SDR job and barely touched the rest. Here is where the AI SDR…